New mobile app puts flooring in hand

(ARA) – Applications for smartphones and tablets are everywhere today. And more than ever, people are using these applications to save time and money while finding that perfect product to enhance their busy lives.

In 2011, there were almost 1.2 billion mobile Web users worldwide, the International Telecommunication Union estimated. This includes nearly half (46 percent) of Americans, according to a 2011 study by comScore.

Naturally, many of these mobile Web users are homeowners and maximizing the value of their biggest investment is at the forefront of their minds. Flooring is vital to achieving that goal, and a new flooring application for iPhone and iPad is leading the way.

Lumber Liquidators – North America’s largest specialty retailer of wood flooring – recently introduced a new version of its Floor Finder application with features that make finding the perfect floor a breeze.

In addition to providing mobile access to every floor in Lumber Liquidators’ inventory, the latest Floor Finder app includes a feature called The Visualizer. This allows users to see how a floor will actually look in their very own room, using a room photo taken by the user. These photos can also be uploaded to social media platforms where friends and family can share their opinions on the new, virtual flooring.

Users can also make purchases directly from the app or scan QR codes located in stores or in catalogs to get more product information and exclusive deals. And when they’re ready to buy, there’s a store locator in the application and a calculator to help customers determine the amount of flooring needed for the upcoming project.

Lumber Liquidators Founder Tom Sullivan believes everyone deserves to get the best for less and find flooring that’s right for their home. “Now, in addition to the free samples and expert advice homeowners can get at a Lumber Liquidators store, they have a new app to help them pick the perfect floor,” Sullivan says. “And just like our advice, it doesn’t cost a dime.”

To learn more about the Lumber Liquidators’ free Floor Finder app, see a video of it in action, or enter its sweepstakes to win an iPad plus $1,000 toward Lumber Liquidators flooring, visit